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Good Fortune is the rags to riches tale of conscious capitalism pioneer John Paul DeJoria. Born with nothing, then homeless on the streets of LA, “JP” spent his early life in and out of gangs only to wheel and deal his way to the top of a vast hair and tequila empire. JP defies the stereotype of 'the 1%' and is the poster boy of the triple bottom line – people, planet and profit. 

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